BaumNest Branding
This project was done as a part of BaumNest
Time: Jan, 2026
See it in the website
Role
Lead Designer
Status
Handed
Type
Software Company
About The Brand
BaumNest Ltd. is a family-owned software company based in Japan, ready to launch on December 12, 2025. They focus on innovative software solutions that serve a wide range of users. Their products are especially helpful for Japanese homeowners seeking easy-to-use tools to improve their daily routines.
The company also supports international tourists by offering smooth access to medical consultations with top doctors in Japan. By combining technology and healthcare, BaumNest provides a unique platform that makes finding medical help easier and enhances visitors' experiences. With an emphasis on quality and customer satisfaction, BaumNest is poised to become a trusted name in the software world.
Key Tasks
Understand the context, create moodboard, and finalize the brand design from scratch
Create a full guideline that covers all the major aspects of this branding
Brand Presentation
Company: BaumNest Ltd.
Date: 03 Dec, 2025
Index
About the brand
Moodboard & direction
Overview of the brand
Thought to logo
Primary logo
Variations
Logo mark
Fonts
Color palettes
Illustration and brand pattern
Social media and photography direction
Mockups
About the brand
BaumNest Ltd. is a proudly family-owned software company based in the heart of Japan, poised to make its grand debut on December 12, 2025.
With a commitment to innovation and excellence, BaumNest specializes in a diverse array of software services designed to cater to a wide spectrum of users. Their offerings are particularly beneficial for Japanese homeowners who are looking for user-friendly solutions to enhance their daily lives.
Additionally, the company is dedicated to serving international tourists who seek seamless access to medical consultations with some of the most esteemed doctors in Japan. By bridging the gap between technology and healthcare, BaumNest aims to provide a unique platform that not only simplifies the process of finding medical assistance but also enriches the overall experience of visitors in Japan. With a focus on quality, reliability, and customer satisfaction, BaumNest is set to become a trusted name in the software industry.
Overview of the brand
Despite being a software company, BaumNest Ltd. chooses its name by combining two words, Baum & Nest.
Baum is a German word, which translates into Tree. It was adapted into the name as a symbol of growth, home, connection.
Nests are natural elements that usually seen atop of trees, symbolizing different services the company offers that are connected through the branches.
The name also took inspiration from Baumkuchen, a popular cake from Japan which uses the word Baum(tree) in its name due to the tree ring-like patterns on top of it.
Moodboard
With all the inspirations taken from natural elements in its theme, it was decided that the brand identity should follow a approach which helps to set a calm, relaxing mood dominated by natural patterns.
However, it should also provide the feeling of reliability expected from a software company. To represent that, the sturdiness of the tree, should be considered as a design inspiration.
Thought to logo
Letter B, the first letter of the company’s name
+
Silhouette of tree branches
+
Ring patterns from a tree and Baumkuchen cakes
Primary logo
Smooth Curves
Smooth Curves
Thick vertical lines
with strong base
Tree silhouette
Ring pattern
Primary logo variations
Secondary logo
B
Secondary logo variations
Logo mark
logo mark variations
Fonts
Kalnia
Aa
Will be used as a display font, to showcase special words, highlight portion of a sentence, or as the main title of a segment
This font was chosen for its curved, yet thick and bold look to represent the caring nature the brand tries to establish through its name
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
Geist
Aa
Will be used as the heading, sub heading, and main body font, for general purposes.
This font was chosen for its modern, clean look to bring a modern approach for a software company.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
Color
Emerald Green
Symbolizes the vibrant green of nature, highlighting themes of growth, safety, and innovation.
Mint Pastel
Represents the calm, clean look to establish reliability, and transparency.
Deep Forest
Will represent depth and sophistication needed for a software company
Dark Stone
Neutral tone to use in texts and other neutral elements.
Illustrations
The illustration in most cases will be placed on solid backgrounds. The illustrations will be in a simple 2d style with flat colors and dark outlines. The characters and the objects will be drawn in a semi-realistic approach with moderate details.
Pattern
The tree rings, or the pattern seen on the Baumkuchen cake will be used as a repeating pattern for the brand’s visual identity. It will act more as a supporting design elements rather than being the center element of focus. In most cases, the pattern will be placed in such a way so that only portions of it will be visible.
Photographs & mockups
Photographs taken for the brand will try to keep a warm tone to establish a reliable, caring and trusting sense to the audience. It is recommended to use sunlight and dynamic shadows carefully regardless of the subject.
Thank you
©
2025
BaumNest Branding
This project was done as a part of BaumNest
Time: Jan, 2026
See it in the website
Role
Lead Designer
Status
Handed
Type
Software Company
About The Brand
BaumNest Ltd. is a family-owned software company based in Japan, ready to launch on December 12, 2025. They focus on innovative software solutions that serve a wide range of users. Their products are especially helpful for Japanese homeowners seeking easy-to-use tools to improve their daily routines.
The company also supports international tourists by offering smooth access to medical consultations with top doctors in Japan. By combining technology and healthcare, BaumNest provides a unique platform that makes finding medical help easier and enhances visitors' experiences. With an emphasis on quality and customer satisfaction, BaumNest is poised to become a trusted name in the software world.
Key Tasks
Understand the context, create moodboard, and finalize the brand design from scratch
Create a full guideline that covers all the major aspects of this branding
Brand Presentation
Company: BaumNest Ltd.
Date: 03 Dec, 2025
Index
About the brand
Moodboard & direction
Overview of the brand
Thought to logo
Primary logo
Variations
Logo mark
Fonts
Color palettes
Illustration and brand pattern
Social media and photography direction
Mockups
About the brand
BaumNest Ltd. is a proudly family-owned software company based in the heart of Japan, poised to make its grand debut on December 12, 2025.
With a commitment to innovation and excellence, BaumNest specializes in a diverse array of software services designed to cater to a wide spectrum of users. Their offerings are particularly beneficial for Japanese homeowners who are looking for user-friendly solutions to enhance their daily lives.
Additionally, the company is dedicated to serving international tourists who seek seamless access to medical consultations with some of the most esteemed doctors in Japan. By bridging the gap between technology and healthcare, BaumNest aims to provide a unique platform that not only simplifies the process of finding medical assistance but also enriches the overall experience of visitors in Japan. With a focus on quality, reliability, and customer satisfaction, BaumNest is set to become a trusted name in the software industry.
Overview of the brand
Despite being a software company, BaumNest Ltd. chooses its name by combining two words, Baum & Nest.
Baum is a German word, which translates into Tree. It was adapted into the name as a symbol of growth, home, connection.
Nests are natural elements that usually seen atop of trees, symbolizing different services the company offers that are connected through the branches.
The name also took inspiration from Baumkuchen, a popular cake from Japan which uses the word Baum(tree) in its name due to the tree ring-like patterns on top of it.
Moodboard
With all the inspirations taken from natural elements in its theme, it was decided that the brand identity should follow a approach which helps to set a calm, relaxing mood dominated by natural patterns.
However, it should also provide the feeling of reliability expected from a software company. To represent that, the sturdiness of the tree, should be considered as a design inspiration.
Thought to logo
Letter B, the first letter of the company’s name
+
Silhouette of tree branches
+
Ring patterns from a tree and Baumkuchen cakes
Primary logo
Smooth Curves
Smooth Curves
Thick vertical lines with strong base
Tree silhouette
Ring pattern
Primary logo variations
Secondary logo
B
Secondary logo variations
Logo mark
logo mark variations
Fonts
Kalnia
Aa
Will be used as a display font, to showcase special words, highlight portion of a sentence, or as the main title of a segment
This font was chosen for its curved, yet thick and bold look to represent the caring nature the brand tries to establish through its name
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
Geist
Aa
Will be used as the heading, sub heading, and main body font, for general purposes.
This font was chosen for its modern, clean look to bring a modern approach for a software company.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
Color
Emerald Green
Symbolizes the vibrant green of nature, highlighting themes of growth, safety, and innovation.
Mint Pastel
Represents the calm, clean look to establish reliability, and transparency.
Deep Forest
Will represent depth and sophistication needed for a software company
Dark Stone
Neutral tone to use in texts and other neutral elements.
Illustrations
The illustration in most cases will be placed on solid backgrounds. The illustrations will be in a simple 2d style with flat colors and dark outlines. The characters and the objects will be drawn in a semi-realistic approach with moderate details.
Pattern
The tree rings, or the pattern seen on the Baumkuchen cake will be used as a repeating pattern for the brand’s visual identity. It will act more as a supporting design elements rather than being the center element of focus. In most cases, the pattern will be placed in such a way so that only portions of it will be visible.
Photographs & mockups
Photographs taken for the brand will try to keep a warm tone to establish a reliable, caring and trusting sense to the audience. It is recommended to use sunlight and dynamic shadows carefully regardless of the subject.
Thank you
See more of my stuffs
©
2025
Made with Figma Sites, blood, tears and coffee ☕
BaumNest Branding
This project was done as a part of BaumNest
Time: Nov, 2025
See it in the website
Role
Lead Designer
Status
Handed
Type
Software Company
About The Brand
BaumNest Ltd. is a family-owned software company based in Japan, They focus on innovative software solutions that serve a wide range of users. Their products are especially helpful for Japanese homeowners seeking easy-to-use tools to improve their daily routines.
The company also supports international tourists by offering smooth access to medical consultations with top doctors in Japan. By combining technology and healthcare, BaumNest provides a unique platform that makes finding medical help easier and enhances visitors' experiences. With an emphasis on quality and customer satisfaction, BaumNest is poised to become a trusted name in the software world.
Key Tasks
Understand the context, create moodboard, and finalize the brand design from scratch
Create a full guideline that covers all the major aspects of this branding
Brand Presentation
Company: BaumNest Ltd.
Date: 03 Dec, 2025
Index
About the brand
Moodboard & direction
Overview of the brand
Thought to logo
Primary logo
Variations
Logo mark
Fonts
Color palettes
Illustration and brand pattern
Social media and photography direction
Mockups
About the brand
BaumNest Ltd. is a proudly family-owned software company based in the heart of Japan, poised to make its grand debut on December 12, 2025.
With a commitment to innovation and excellence, BaumNest specializes in a diverse array of software services designed to cater to a wide spectrum of users. Their offerings are particularly beneficial for Japanese homeowners who are looking for user-friendly solutions to enhance their daily lives.
Additionally, the company is dedicated to serving international tourists who seek seamless access to medical consultations with some of the most esteemed doctors in Japan. By bridging the gap between technology and healthcare, BaumNest aims to provide a unique platform that not only simplifies the process of finding medical assistance but also enriches the overall experience of visitors in Japan. With a focus on quality, reliability, and customer satisfaction, BaumNest is set to become a trusted name in the software industry.
Overview of the brand
Despite being a software company, BaumNest Ltd. chooses its name by combining two words, Baum & Nest.
Baum is a German word, which translates into Tree. It was adapted into the name as a symbol of growth, home, connection.
Nests are natural elements that usually seen atop of trees, symbolizing different services the company offers that are connected through the branches.
The name also took inspiration from Baumkuchen, a popular cake from Japan which uses the word Baum(tree) in its name due to the tree ring-like patterns on top of it.
Moodboard
With all the inspirations taken from natural elements in its theme, it was decided that the brand identity should follow a approach which helps to set a calm, relaxing mood dominated by natural patterns.
However, it should also provide the feeling of reliability expected from a software company. To represent that, the sturdiness of the tree, should be considered as a design inspiration.
Thought to logo
Letter B, the first letter of the company’s name
+
Silhouette of tree branches
+
Ring patterns from a tree and Baumkuchen cakes
Primary logo
Smooth Curves
Smooth Curves
Thick vertical lines with strong base
Tree silhouette
Ring pattern
Primary logo variations
Secondary logo
B
Secondary logo variations
Logo mark
logo mark variations
Fonts
Kalnia
Aa
Will be used as a display font, to showcase special words, highlight portion of a sentence, or as the main title of a segment
This font was chosen for its curved, yet thick and bold look to represent the caring nature the brand tries to establish through its name
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
Geist
Aa
Will be used as the heading, sub heading, and main body font, for general purposes.
This font was chosen for its modern, clean look to bring a modern approach for a software company.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
Color
Emerald Green
Symbolizes the vibrant green of nature, highlighting themes of growth, safety, and innovation.
Mint Pastel
Represents the calm, clean look to establish reliability, and transparency.
Deep Forest
Will represent depth and sophistication needed for a software company
Dark Stone
Neutral tone to use in texts and other neutral elements.
Illustrations
The illustration in most cases will be placed on solid backgrounds. The illustrations will be in a simple 2d style with flat colors and dark outlines. The characters and the objects will be drawn in a semi-realistic approach with moderate details.
Pattern
The tree rings, or the pattern seen on the Baumkuchen cake will be used as a repeating pattern for the brand’s visual identity. It will act more as a supporting design elements rather than being the center element of focus. In most cases, the pattern will be placed in such a way so that only portions of it will be visible.
Photographs & mockups
Photographs taken for the brand will try to keep a warm tone to establish a reliable, caring and trusting sense to the audience. It is recommended to use sunlight and dynamic shadows carefully regardless of the subject.
Thank you
See more of my stuffs
UX/UI projects
Branding
Character Design
Digital Artworks
Blog Illustrations
Motion Design
©
2025
Made with Figma Sites, blood, tears and coffee ☕